What makes us different - Be the Change Consultants is a social marketing and consulting firm, that combines years of experience, passion and expertise in effectively addressing public health and social issues affecting young people. We can help you to make a difference and to create the change you wish to see in the world.
We are continually saturated by public health and social issues in the media, and often the messages are lost and unfortunately not delivered in an effective nor innovative way. Our holistic approach to social marketing requires that we look beyond the visuals and design details of the campaigns. In partnership with you, we look at the reality of the issues and speak to the individuals that it is affecting, ensuring that their voices and stories are always central to what we do.
We understand our partners - We are not a slick advertising agency that is concerned only about the bottom line and how to make people spend or buy things they may not need. We come from the world of public health and social issues, we only work with people and causes we are passionate about to ensure we apply effective social marketing principles that make a real difference.
We understand our target audience - We are driven by an agency of young people, who like other young people are inundated with social marketing messages. We know what we respond to and what we don’t. We are connected to pop culture and clearly understand the importance of messaging and materials needing to be innovative, current and glossy. In a world driven by social marketing and short attention spans we pride ourselves in creating materials that capture and inspire our audiences.
We know what works – We work with non-profits, public agencies, private foundations, companies and other organizations to move beyond the usual educational approach to changing health and social behaviors. Using social marketing, we persuade individuals to take action for health or social change by addressing the values, needs and desires that motivate them. We use a strength based approach that emphasizes the value of an individual’s agency and a population’s empowerment.
We work with you – With a strong belief in collaboration and empowerment, we work to transfer our skills and expertise to our clients in order to build their skill sets and outlooks. Just as a social marketing program focuses upon the needs of its target audience in all its activities, Be the Change Consultants puts you first and strives to meet your needs and vision throughout the project.
